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Apple May Charge Users for Advanced AI Features

Apple’s latest quarterly report indicates a strong outlook for iPhone sales, driven by anticipated enhancements in artificial intelligence (AI). The tech giant is set to unveil what analysts describe as the most significant software update for the iPhone this fall, featuring advanced AI capabilities branded as Apple Intelligence.

Sources informed CNBC that Apple might charge users up to $20 for access to its advanced AI features. This move aligns with Apple’s strategy to bolster its lucrative services sector, which reported $24.2 billion in revenue for the second quarter. This financial performance sets Apple apart from many hardware manufacturers struggling to monetize their software.

Charging for AI capabilities is becoming increasingly common in the tech industry. For instance, OpenAI has introduced subscription fees for premium ChatGPT features, while Microsoft has implemented charges for its AI Copilot tool. Apple’s potential pricing for its AI innovations reflects a broader trend of tech companies monetizing their advanced software offerings.

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